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Nic Salt Showdown

Is Pixl Ready to Dethrone
the Legendary Elux?

The established king versus the hungry newcomer. We break it down so you don't have to guess.

Since late 2023, if you asked any seasoned vaper which nicotine salt ruled the UK market, the answer was almost always the same: Elux Legend Salts. They cracked the code on bottling that intense, sweet, icy hit you used to only get from a disposable.

But the vaping industry doesn't stand still. Just as Elux got comfortable on that throne, a familiar name made a move. Pixl, the team behind the hugely popular Pixl 6K disposable, has officially entered the liquid market. And they've come with a point to prove.

So, is Elux still worth every penny of that premium price? Or is Pixl about to become your new daily driver? We've done the legwork. Here's the honest breakdown.

Elux Legend Nic Salts 10ml — dramatic product banner
Elux Legend Salts The Reigning Champion
Pixl Nic Salts 10ml — full range of flavours
Pixl Nic Salts The Hungry Newcomer
VS
👑 The Reigning Champion

Elux Legend Nic Salts

Elux Legend Nic Salts 10ml — product banner

When Elux made the jump from disposables to bottled liquids, they didn't cut corners. The result? A bar-salt that genuinely replicates the intensity vapers were used to, and it built a loyal following almost overnight.

  • Unmatched Flavour Intensity That "over-concentrated" profile is no accident. Whether you're on Lemon & Lime or Gummy Bear, every puff tastes exactly like you remember from the disposable.
  • Bulletproof Consistency Smooth throat hit. Rapid nicotine delivery. No surprises. You know what you're getting before you've even opened the bottle.
  • The Original Bar Juice Experience Elux is a household name for a reason. When you buy an Elux salt, you're buying the blueprint everyone else copies.
The catch? Quality comes with a price tag to match. Elux Legend Salts sit at the top of the market on cost, consistently. For many vapers, the "Elux Tax" is a price worth paying. But with the cost of living still biting, more people are asking: is there something just as good for less?
Pineapple Ice by Elux Legend Nic Salts 10ml Pineapple Ice
Triple Melon by Elux Legend Nic Salts 10ml Triple Melon
Blackcurrant Menthol by Elux Legend Nic Salts 10ml Blackcurrant Menthol
⚡ The New Challenger

Pixl Nic Salts

Pixl Nic Salts 10ml full range, all 30 flavours

Pixl didn't stumble into the liquid market. They arrived with hardware expertise from the Pixl 6K and a clear mission: rich flavour at a fraction of the price. Early signs suggest they mean it.

£1.60 per bottle, introductory offer
  • The Most Disruptive Price in UK Nic Salts Right Now At Hulme Vapes, we're running an introductory offer of just £1.60 per bottle. That's not a typo. You can grab two Pixls for less than a single Elux.
  • Built to Be Coil-Friendly Dense, sweet liquids are notorious coil killers that caramelise on the mesh and cut your pod's life short. Pixl has engineered their formula to run cleaner, so your XROS 4, Xlim, or Vmate coil lasts longer. You save on liquid and hardware.
  • 30 Flavours. Every Bar Favourite Covered. From Blueberry Sour Raspberry to Watermelon Ice, covering all the hits in 10mg and 20mg. No compromises on the range.
Pixl Nic Salt Watermelon Ice 10ml Watermelon Ice
Pixl Nic Salt Triple Mango 10ml Triple Mango
Pixl Nic Salt Strawberry Watermelon 10ml Strawberry Watermelon

Head-to-Head

Category Elux Legend Salts Pixl Nic Salts
Flavour Profile Bold, intensely sweet, unmistakably "bar-style". Exactly what it promises.
Gold Standard
Matches the richness but slightly more refined, with bright, clean fruit notes and no medicinal aftertaste.
Strong Contender
Coil Longevity Heavy sweetener load can shorten coil life with heavy use. Cleaner formula is noticeably kinder to pods, with less caramelising and longer coil life.
Pixl Wins
Price Per Bottle Premium tier. Expect to pay the "Elux Tax". £1.60 introductory price at Hulme Vapes, arguably the cheapest nic salt in the UK.
Pixl Wins
Nicotine Strengths 10mg & 20mg 10mg & 20mg
Flavour Range Wide selection of proven bar flavours 30 flavours at launch, covering every bar favourite
Pixl Wins
Brand Heritage The original bottled bar juice. Household name, trusted by millions.
Elux Wins
New to liquid but built on proven hardware pedigree (Pixl 6K).
Value for Money Great quality, but you're paying for the name as much as the liquid. Near-identical experience at a fraction of the cost. Hard to argue with.
Pixl Wins
Elux Legend Nic Salts 10ml — still a class act

The Verdict

Elux Legend Salts will always have their loyalists. They built the category, and the quality is undeniable. But Pixl isn't just a cheap imitation. They've built a high-performance nic salt that punches above its weight in flavour, runs cleaner on your coils, and comes in at a price that makes Elux look expensive by comparison.

If you've been loyal to Elux but resent the price tag, Pixl is the switch you've been waiting for.

Ready to Try Pixl?

We want you to be the judge. At £1.60 per bottle, the risk is next to nothing. Pick up a few flavours alongside your usual Elux and test them back-to-back. We're confident in what you'll find.

This article is intended for existing adult vapers only. You must be 18 or over to purchase nicotine products. Nicotine is addictive. This post does not constitute health advice.

UK Vape Duty 2026: What the New Vaping Product Tax Means for Prices, Independent Shops & Customers

Introduction to the change

The UK vape industry is preparing for its biggest structural change since the introduction of TPD regulations in 2016. From 1st October 2026, the government will introduce UK Vaping Product Duty, a new tax that will directly increase the cost of e-liquids across the country. Many customers are already asking why vape prices are going up in the UK, whether independent vape shops will survive, and what this means for flavour availability. The reality is that this new vape tax will impact every level of the supply chain, from manufacturers and distributors to independent retailers and customers.

How we grew & adapted

Hulme Vapes began in 2016, shortly after completing a degree in Biomedical Science. The business started in a small corner of a family-run mobile phone repair shop in Hulme, selling early vaping devices such as Debang Stix and classic kits from brands like Smok, Geekvape and Innokin. At that time, the UK vape industry was still developing and regulations were far lighter. By 2018, Hulme Vapes had grown enough to launch its own website and expand its reach nationally, investing heavily in marketing and building long-term supplier relationships. Over the years, the industry has experienced significant shifts, including the introduction of the Tobacco Products Directive (TPD) in 2016, which restricted bottle sizes to 10ml, limited tank capacities to 2ml and capped nicotine strengths. Sales were affected initially, customers resisted the changes, and product reformulations were required. What once felt normal, such as 12mg 50ml shortfills, quickly became a thing of the past. However, the industry adapted and continued to grow.

Panic & problems across the industry are setting in

The introduction of UK Vape Duty in October 2026 represents another major turning point. This new vaping product tax will increase production costs for manufacturers, raise wholesale prices for distributors and ultimately push retail prices higher for customers. It is not simply a small adjustment; it is a fundamental change in how vaping products are taxed and stored within the UK. Manufacturers are already reducing production volumes, cutting flavour ranges and increasing prices ahead of the duty taking effect. Some British manufacturers have chosen to sell their businesses to larger corporations or close entirely due to rising operational pressure. Distributors are becoming more cautious by reducing warehouse inventory and focusing only on high-demand products. Many are deliberately avoiding slow-moving flavours to prevent being caught with unsold stock when the duty becomes active.

Once Vape Product Duty is introduced, manufacturers and distributors will be required to store taxable stock in bonded warehouses where inventory levels must be tracked and reported. This creates additional administrative and operational costs across the supply chain. As a result, customers may already be noticing that certain vape juices are becoming harder to source. This is not accidental; it is a protective measure by suppliers who are preparing for the financial impact of October 2026.

Independent vape shops are in danger

There is also growing concern about the future of independent vape shops in the UK. Larger supermarket chains have already secured supply agreements directly with major vape brands, positioning themselves strongly within the market ahead of the duty changes. As prices increase, some customers may shift towards supermarket retail options. However, independent vape shops provide more than just products. They offer specialist advice, device setup support, guidance for smokers looking to quit, and knowledge about coils, pods and nicotine strengths that supermarkets simply cannot replicate. While the pressure on independent retailers will increase, the businesses that control stock effectively, strengthen customer relationships and adapt early will remain competitive.

When comparing this shift to TPD in 2016, there are clear similarities. The introduction of bottle limits and tank restrictions caused widespread disruption at the time, and many believed the industry would decline permanently. Instead, it adjusted and evolved. The Vape Duty 2026 changes may have an even greater financial impact because they directly affect pricing at every stage of the supply chain. From late 2026 onwards, customers should expect noticeable price increases on e-liquids, potential reductions in flavour variety and a stronger presence of mainstream brands within supermarkets. Budget ranges may become less common as margins tighten across the industry.

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The UK vape industry is undoubtedly tightening. Regulations are increasing, margins are shrinking and large retailers are gaining ground. However, vaping itself is not disappearing. The structure of the industry is changing, just as it did in 2016. Since 2016, Hulme Vapes has navigated regulatory shifts, supplier collapses, disposable transitions and market uncertainty. Preparation for UK Vape Duty 2026 is already underway, and adaptation has always been key to survival in this industry.

The introduction of Vaping Product Duty in October 2026 will reshape the UK market. Some independent vape shops may close, some brands may disappear and prices will increase. But the industry will not vanish. It will evolve. For customers, staying informed is essential. For businesses, adapting early is critical. Hulme Vapes has adapted before, and it intends to continue doing so.

Hulme Vapes