E-Liquids: Shortfills, Longfills & Vape Juice

E-Liquids Key Highlights

• 869 products across 33 brands, in 50ml and 100ml shortfill bottles
• Sold at 0mg nicotine, ready to mix with a nicotine shot to your preferred strength
• Higher VG ratios (typically 70/30 or 80/20) built for sub-ohm and higher-wattage devices
• Prices from £3.79 to £16.99, with free UK delivery on orders over £50
• Fruity, dessert, sour, menthol and tobacco flavour profiles across the range
• Fully UK TPD compliant, sold to over 18s only

How to Choose Your E-Liquid Flavours

Fruit Flavours

Best for: an all-day vape with bright, familiar flavour.

Fruit blends dominate the shortfill market, from Tasty Fruity's straightforward single and mixed fruit profiles to more complex blends across Kingston and Ultimate Puff. Browse the full range in Tasty Fruity.

Dessert & Sweet

Best for: an indulgent, all-day-vapeable treat without the calories.

Donut King's 100ml range and Doozy Vape Co's dessert lines lean into custards, bakes and sweet profiles, popular with vapers who prefer something richer than straight fruit. Browse Donut King.

Sour & Bold

Best for: vapers wanting a sharper, more intense hit of flavour.

Zombie Blood and Horny Flava both build ranges around bold, sometimes sour profiles that stand out from milder fruit blends, often blending fruit with a tart or fizzy edge.

Menthol & Ice

Best for: a cooling finish, often layered on top of a fruit base.

Most brands in this category, including Kingston and Ultimate Puff, offer iced versions of their core flavours alongside dedicated menthol lines, giving a cooling exhale without switching brands entirely.

Whichever family you choose, remember that shortfills need a nicotine shot added before they contain any nicotine at all. See the mixing guide below before your first vape.

How to Mix a Shortfill with a Nicotine Shot

Adding one shot to a 50ml or two shots to a 100ml shortfill always produces a 3mg finished strength. Browse our nicotine shots to mix your own.

Who Should Buy Shortfill E-Liquid?

Sub-Ohm and Cloud-Chasing Vapers

The higher VG ratio is built specifically for sub-ohm tanks and produces the dense vapour cloud-chasers want, alongside noticeably smoother flavour at higher wattage.

Vapers Wanting Lower Nicotine

Mixing to 3mg or 6mg suits vapers who no longer need a strong hit but still enjoy the ritual and flavour of vaping, often as a step down from higher-strength nic salts.

Bulk Buyers

100ml bottles work out far cheaper per ml than buying the equivalent volume in 10ml bottles, making shortfills the natural choice for anyone vaping through liquid quickly.

Flavour Explorers

With 33 brands and hundreds of profiles in this category, shortfills are also the cheapest way to try a wide variety of flavours without committing to a full 10ml bottle of each.

How Long Does a Shortfill Bottle Last?

A 100ml shortfill delivers roughly 4 to 6 times the volume of a single 10ml bottle, so it typically lasts a moderate sub-ohm vaper 2 to 4 weeks, depending on wattage and how often the device is used. Heavier cloud-chasers using higher wattage settings will work through a bottle faster, often in 1 to 2 weeks, since sub-ohm devices consume noticeably more e-liquid per puff than a low-wattage pod kit. A 50ml bottle typically lasts around half as long as the equivalent 100ml under the same usage. These figures are approximate and based on average usage conditions: device wattage, coil resistance and puff frequency all affect real-world bottle life.

Once mixed with a nicotine shot, a shortfill's flavour and nicotine content stays stable for several months if stored correctly, so there's no need to mix a fresh bottle more often than you actually vape through one. Buying an unmixed shortfill and adding the nic shot only when you're ready to start using it is a reasonable way to keep a small backup stock without worrying about a mixed bottle sitting unused for too long.

Multi-Buy and Shortfill Guidance

Shortfills are the most cost-effective way to buy e-liquid by volume: a 100ml bottle plus two nicotine shots gives 120ml of finished e-liquid for a fraction of what the equivalent volume would cost in 10ml bottles. If you vape through a bottle in under 2 weeks, buying 2 or 3 bottles at once, ideally across a couple of different flavours, avoids running out mid-week and works out cheaper than repeat single-bottle orders. Keep a spare nicotine shot or two on hand as well, since running out of shots while you still have unmixed shortfill left is a common and easily avoided inconvenience.

Need Help Getting Started with Vaping in the UK?

If you are new to shortfills and unsure whether they're right for your device, the simplest check is your device type: shortfills are built for sub-ohm tanks and higher-wattage mods, while low-wattage MTL pod kits are better served by our nicotine salts range instead. If you would rather talk it through, our UK-based support team can recommend a flavour, strength and mixing ratio before you spend anything: get in touch with Hulme Vapes here.