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V-Juice E-Liquid Key Highlights

  • 24 V-Juice flavours in stock, covering fruit, ice, candy, drinks inspired blends and tobacco
  • 100ml shortfill format in a 120ml bottle with space for two nicotine shots
  • From £8.99 to £12.99 per 100ml, one of the strongest price per ml deals in our e-liquid range
  • 80 percent VG to 20 percent PG, mixed for sub ohm kits and dense vapour
  • 0mg nicotine as sold, with strength set by the nicotine shots you add
  • UK TPD compliant shortfill format, sold to adults aged 18 and over

About V-Juice 100ml Shortfills

V-Juice is a UK e-liquid brand built around one idea: big, bold flavour in a big bottle at a fair price. Where many shortfill brands concentrate on a single style, the V-Juice range deliberately covers the whole board, from straightforward single fruits like Strawberry and Blackcurrant through ice and menthol blends to candy, cola and two proper tobacco profiles. It sits alongside the other major shortfill names in our full e-liquids collection, where it holds its own against ranges twice its price.

Every V-Juice bottle is a 100ml shortfill: 100ml of nicotine free e-liquid supplied in a 120ml bottle. The spare 20ml is there by design, leaving exactly enough room for two 10ml nicotine shots. This format exists because UK TPD rules cap nicotine containing e-liquid at 10ml per bottle, so larger bottles are sold nicotine free and you add the nicotine yourself. The 80/20 VG to PG mix is the classic sub ohm ratio: high vegetable glycerine content produces thick, dense vapour and a noticeably smoother inhale than a 50/50 liquid.

The range runs from everyday single fruits up to the signature blends the brand is known for, including Hice-berg, V-Juice's take on the classic blue ice profile, the candy sweet Pinky-Man, and Unicorn Juice for anyone who wants dessert levels of sweetness in a fruit blend.

Pricing sits in two tiers. A handful of core flavours, currently including Hice-berg, Blue Raspberry and Purple Moon, are priced at £8.99 per 100ml, with the rest of the range at £12.99. There is no quality difference between the tiers: the £8.99 bottles are simply the high volume staples the brand prices aggressively, which makes them the obvious first order if you are trying V-Juice for the first time.

How to Choose V-Juice Flavours

With 24 flavours in the same format at the same VG ratio, picking a V-Juice e-liquid is purely a flavour decision. The range splits into five families.

Fruit Flavours

Best for: all day vaping with a clean finish. This is the largest family in the range, and it splits neatly into singles and blends. The singles, Strawberry, Blackcurrant and Blue Raspberry, do exactly what the label says and suit vapers who want one recognisable note all day. The blends layer things up: Fruit Salad mixes the classic sweet shop medley, Wild Razz and Razzleberry take raspberry in a sharper and a sweeter direction respectively, and the Tuned In pair, Tuned in Berries and Tuned in Cherry, are the juicier, drink style takes. The berry heavy options like Wild Razz and Blue Raspberry are the ones we restock most often.

Ice and Menthol

Best for: vapers who want a cold exhale. Deep Freeze and Arctic Blast are the out and out menthol picks, Spearmint takes the softer mint route, and Hice-berg layers the famous blue slush style profile over ice.

Sweet and Candy

Best for: fans of sweet shop and dessert profiles. Pinky-Man is the range's candy signature, joined by Unicorn Juice, Pink Lemonade and the soft drink inspired Cherry Cola and VMT.

Signature Blends

Best for: vapers who want something less obvious. Mermaid Tear, Beast Blood, Purple Rain, Purple Moon and Blue Moon are V-Juice's own multi layer recipes. If you like fruit blends but are bored of the standard combinations, start here.

Tobacco

Best for: former smokers who want a familiar base note. Texas Tobacco is the richer of the two, with Virginia Tobacco offering a lighter, brighter take. Tobacco shortfills at 80VG are relatively rare, so these two fill a genuine gap.

Whichever family you pick, remember a shortfill needs nicotine shots if you want nicotine in the final mix.

Which V-Juice E-Liquid Is Right for You?

These four are the flavours we point new V-Juice customers to first, one from each of the most popular families.

If you are comparing V-Juice against other shortfill brands we stock, Tasty Fruity is the closest match for fruit profiles, Kingston E-Liquids offers the biggest flavour list at 111 options, and Ultimate Puff covers the premium end of the shelf. V-Juice's edge in that company is price: few 100ml bottles anywhere in the shop start at £8.99, and none of the comparable ranges match it at the entry point. If you cannot decide between two flavours, the price gap makes the answer easy: take both £8.99 bottles for roughly the cost of one premium shortfill.

How to Use a V-Juice 100ml Shortfill

If you have never mixed a shortfill before, the whole process takes about two minutes and needs no equipment beyond the bottles themselves. There is no measuring involved because the format does the maths for you: the empty space in the bottle is exactly the volume the shots fill.

Step 1: Choose your nicotine shots

For a standard 3mg mix, you need two 10ml 18mg nicotine shots from our nicotine shots range. For roughly 1.5mg, use one shot. For a nicotine free vape, skip the shots entirely.

Step 2: Remove the nozzle and add the shots

Pull the nib out of the shortfill bottle, pour in your nicotine shots, then press the nib firmly back until it clicks so it cannot leak.

Step 3: Shake hard for a minute

Screw the cap on and shake the bottle vigorously for at least 60 seconds so the nicotine distributes evenly through the high VG liquid. A short rest afterwards helps any bubbles settle.

Step 4: Fill your tank and vape

Fill your sub ohm tank or pod as normal. An 80VG liquid wicks best in coils rated below 1.0 ohm, so pair it with a kit from our vape kits and mods range if your current device is a low power MTL pod.

Two practical extras worth knowing. First, when you fit a fresh coil, prime it: put a few drops of liquid directly on the exposed cotton and let the filled tank stand for five to ten minutes before the first fire, because thick 80VG liquid takes longer to saturate a dry coil than a 50/50 mix and firing early is the most common cause of a burnt coil. Second, if a freshly mixed bottle tastes slightly flat, give it a day: letting the mixed liquid rest overnight after shaking noticeably smooths the flavour on some blends, particularly the tobaccos.

100ml Shortfills vs 10ml Bottles: Key Differences Explained

Most vapers move between the two formats at some point. This is how a V-Juice 100ml shortfill compares with a standard 10ml bottle, such as the nic salts most pod kit users start on.

Feature100ml Shortfill10ml Bottle
Nicotine as sold0mg, you add shotsPre mixed, up to 20mg
SetupTwo minute mix, then readyNone, vape straight away
Ongoing costLower per mlHigher per ml
VG ratioHigh VG, 80/20 in this rangeUsually 50/50
Best devicesSub ohm kits, coils below 1.0 ohmMTL pod kits
VapourDense cloudsDiscreet
PortabilityDecant or carry a large bottlePocket sized
Best suited forDirect to lung vapers, heavy useNew switchers, stronger nicotine

Shortfills are not designed for high strength nicotine: two 18mg shots in 100ml gives 3mg, which suits direct to lung vaping. If you need 10mg or 20mg strengths, our nicotine salts collection is the right format instead.

The two formats are not mutually exclusive either. A common setup among our regulars is a sub ohm kit with a V-Juice shortfill for home use, plus a compact pod kit with 10ml nic salts for commuting and travel, where a large bottle and cloud production are impractical. If that split sounds like you, pick your shortfill flavour first and then choose a nic salt in a similar profile so switching devices does not mean switching tastes.

Who Should Use V-Juice E-Liquid?

Sub ohm vapers chasing value

At £8.99 to £12.99 per 100ml, V-Juice is among the cheapest routes to a week or more of direct to lung vaping in our shop.

Cloud chasers

The 80 percent VG mix is specifically blended for dense vapour production on low resistance coils.

Vapers cutting nicotine down

Because you control the shots, the same flavour works at 3mg, roughly 1.5mg, or zero, which makes shortfills a practical format for stepping down gradually without changing anything else about your routine, your device or your flavour.

Former smokers who miss tobacco flavour

Texas Tobacco and Virginia Tobacco give tobacco loyalists a high VG option that most shortfill brands simply do not make. Both work well as a base for self mixing too: a 50/50 split of Texas Tobacco with a sweeter flavour like VMT is a popular customer combination.

Why Buy V-Juice E-Liquid from Hulme Vapes?

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Authorised V-Juice stockist

We stock the V-Juice range as an authorised retailer, sourced through official UK channels.

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Full range in stock

All 24 flavours held in stock alongside the nicotine shots needed to mix them.

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UK based support

Mixing questions and device pairing advice answered by our UK based customer support team.

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Fast, tracked UK delivery

Fast, tracked 24 hour UK delivery, with details on our delivery information page.

How Long Does a 100ml Shortfill Last?

It depends on your device and how heavily you vape. Sub ohm kits use noticeably more liquid than pod kits: a moderate direct to lung vaper typically gets through 5ml to 10ml per day, which puts a mixed 120ml bottle at roughly two to three weeks of vaping. A heavy user on a powerful kit might halve that, while anyone using it in a more conservative setup will stretch it further. In tank terms, a typical 5ml sub ohm tank gets around 24 full fills from one mixed 120ml bottle. These figures are estimates based on average usage and your own pace will vary.

Once mixed with nicotine shots, store the bottle upright, capped, in a cool, dark place: heat and sunlight degrade both flavour and nicotine over time, and nicotine that has oxidised turns the liquid darker and adds a peppery edge to the taste. An unopened shortfill keeps well beyond a mixed one, so if you multi buy, mix bottles as you need them rather than all at once, and check the best before date printed on each bottle when it arrives.

Buying V-Juice E-Liquid in the UK

UK TPD rules cap nicotine containing e-liquid at 10ml per bottle and 20mg per ml in strength, which is exactly why the shortfill format exists: a 100ml bottle can be sold legally because it contains no nicotine at the point of sale. The nicotine shots you add are themselves TPD compliant 10ml bottles, notified to the MHRA as nicotine containing products before sale, with child resistant caps and UK compliant labelling. The finished 120ml mix at 3mg sits well inside every legal limit. All V-Juice liquids we sell are UK sourced stock with UK compliant labelling, not grey imports.

One practical note on buying shortfills anywhere: the bottle size stated is the liquid volume, not the bottle volume, so a 100ml shortfill listing that arrives in a 120ml bottle is correct, not short delivered. It is the most common first time shortfill query our support team answers.

Store e-liquid capped and out of reach of children and pets at all times: nicotine containing liquid must never be swallowed, and even nicotine free liquid is not for consumption.

Safety & Age Restriction

As with all nicotine containing products, e-liquid mixed with nicotine shots carries a risk of nicotine dependency and may cause irritation for some users. Vaping products are intended for existing adult smokers and vapers and should be used responsibly.

  • You must be 18 or over to purchase vaping products from this website
  • Nicotine containing e-liquid is capped at 10ml bottles and 20mg per ml under UK TPD rules; shortfills are sold at 0mg
  • Keep all e-liquids out of sight and reach of children and pets

Multi Buy and V-Juice Value Guidance

Value is the reason most customers land on this range. At £8.99 for flavours like Hice-berg, Blue Raspberry and Purple Moon, and £12.99 across the rest of the line, V-Juice works out at pennies per ml once mixed. Run the numbers on the cheapest tier: an £8.99 Hice-berg plus two nicotine shots lands around £11 to £12 for 120ml of finished 3mg liquid, roughly 10p per ml. Buying the same 120ml as twelve separate 10ml bottles at typical UK prices would cost £35 to £45. Even the £12.99 tier keeps the finished cost under 13p per ml, which is why shortfills remain the default format for anyone vaping direct to lung daily.

Factor in one nicotine shot per 50ml when budgeting, and buy your shots in the same order from the nicotine shots collection so the mix is ready the day it arrives.

If you like rotating flavours, buying two or three different bottles per order and mixing them as you go keeps everything fresh while still capturing the bulk price advantage of the format.

Frequently Asked Questions

What is a 100ml shortfill?

A shortfill is a bottle that is deliberately not filled to the top: V-Juice shortfills contain 100ml of nicotine free e-liquid in a 120ml bottle. The spare space is there so you can add two 10ml nicotine shots and shake, creating a full strength mix in a format that stays within UK bottle size rules.

How many nicotine shots do I add to a V-Juice 100ml?

Two 18mg nicotine shots produce 120ml at 3mg, the standard strength for sub ohm vaping. One shot gives roughly 1.5mg, and no shots keeps it nicotine free. Shake the bottle for at least 60 seconds after adding shots so the nicotine mixes evenly.

What nicotine strength is V-Juice as sold?

Every V-Juice shortfill is sold at 0mg. Nicotine only enters the mix when you add nicotine shots, which is what makes the 100ml bottle legal under UK TPD rules.

What devices work best with V-Juice e-liquid?

The range is mixed at 80 percent VG to 20 percent PG, which wicks best in sub ohm tanks and pods using coils rated below 1.0 ohm. In a low power MTL pod designed for 50/50 liquid, an 80VG mix can wick too slowly and give a burnt taste, so pair it with a sub ohm kit.

Can I vape a shortfill without nicotine shots?

Yes. A shortfill is a complete nicotine free e-liquid as sold, and vaping it at 0mg is a common choice for vapers who have stepped their nicotine down to zero but still enjoy the flavour and routine.

Are V-Juice shortfills legal in the UK?

Yes. UK TPD rules cap nicotine containing e-liquid at 10ml bottles and 20mg per ml. Shortfills comply by being sold nicotine free in larger bottles, with the nicotine added separately via compliant 10ml shots. All our stock carries UK labelling and is sold to adults aged 18 and over only.

How much does V-Juice e-liquid cost?

Flavours are priced at £8.99 or £12.99 per 100ml shortfill. Nicotine shots are bought separately, so a finished 120ml bottle of 3mg liquid typically costs £11 to £15 in total depending on the flavour and shots you choose.

Why is the bottle bigger than the liquid inside?

The 120ml bottle with 100ml of liquid is intentional. The 20ml of empty space is exactly the room needed for two 10ml nicotine shots, so you can mix your full strength e-liquid in the original bottle without decanting anything.

Need Help Getting Started with Shortfills?

If you are unsure whether your current kit suits an 80VG liquid, or how many nicotine shots to add for the strength you are used to, our UK based team will walk you through it: reach us via the contact page. The two questions worth answering before you order are your coil resistance, since anything below 1.0 ohm handles 80VG happily, and your current nicotine strength, since a 20mg nic salt user moving to a 3mg sub ohm mix should expect the transition to feel different: sub ohm setups deliver more vapour per puff, which is how a lower strength still satisfies.

Delivery timings and cut off times for the fast, tracked 24 hour UK service are on the delivery information page. All vaping products on this site are for adults aged 18 and over.

Browse Related E-Liquid Collections

V-Juice is one of more than 30 brands in our 869 product e-liquid range, and shortfill buyers rarely stop at one brand. Nicotine shots are the essential companion purchase, the fruit led ranges below are the natural next flavours to explore, and if you are still vaping on a small pod kit, the hardware collection has the sub ohm devices that get the most out of an 80VG liquid. These are the collections shortfill buyers most often shop next.

New shortfill stock appears in the main e-liquids collection first, alongside the multi buy offers that rotate through the range.