Killa

With a new vaping tax arriving in October 2026, the nicotine market is shifting fast. Here’s what’s driving the change — and why nicotine pouches are the product consumers are reaching for.

Over the past decade, the UK nicotine landscape has evolved at an extraordinary pace. What began as a mass movement away from traditional cigarettes into vaping has now entered a new phase — one defined by a growing shift towards smoke-free nicotine pouches. Across retail counters, e-commerce platforms, and customer conversations, a clear trend is emerging.
This shift isn’t happening by accident. It’s being driven by a combination of regulatory pressure, rising costs, convenience, and changing consumer expectations. With the UK’s vaping product duty scheduled for October 2026, the industry is approaching a tipping point that is expected to accelerate the transition even further.