Shortfill Sale Key Highlights
- 20 shortfill e-liquids from £3.25 to £3.99, the site's lowest cost per ml
- Three bottle formats: 100ml at £3.25 (Horny Flava family), 80ml at £3.79 (Black Market) and 50ml at £3.99 (Glow Juice and Charlie's Chalk Dust)
- Nine Glow Juice flavours including Blue Razz, Frozen Peach and VMT Berry
- Six 100ml bottles across Horny Milkshake, Horny Flava and Horny Bubblegum
- Three Black Market 80ml milkshake blends: Lemoney, Banggo and Panda Shake
- Two Charlie's Chalk Dust 50ml bottles, including the Pacha Mama line
- All bottles nicotine-free with headspace for nic shots, as UK law requires for this size
- A 100ml bottle plus two nic shots makes 120ml of 3mg liquid for around £5
About the Shortfill E-Liquid Sale
Shortfills exist because of a quirk in UK law: nicotine-containing e-liquid cannot be sold in bottles larger than 10ml, but nicotine-free liquid can be any size. So manufacturers sell larger bottles filled short of the brim, and you add nicotine yourself with 10ml nic shots. The result is the cheapest way to vape in the UK by a wide margin, and this page is the cheapest corner of it: twenty bottles between £3.25 and £3.99 from five brands, all pulled from the full-price shelves of the wider Hulme Vapes sale.
The brands are not filler. Horny Flava is a Malaysian juice house with international distribution, represented here by six 100ml bottles across its Milkshake, Original and Bubblegum lines. Black Market contributes three 80ml milkshake blends. Glow Juice supplies nine 50ml flavours, and Charlie's Chalk Dust, one of the most recognised American juice makers, adds two 50ml bottles including its Pacha Mama line.
Price per ml is the number that matters with shortfills, and it is worth spelling out: at £3.25 for 100ml, the Horny bottles cost around 3p per ml before nicotine. A 10ml full-price nic salt at £3.99 costs 40p per ml. Even after adding two nic shots, the finished 120ml costs roughly 4p per ml. For high-wattage vapers who get through liquid quickly, nothing else in the shop comes close.
How to Choose a Sale Shortfill
The sensible way to shop this page is by format first, flavour second.
100ml Bottles at £3.25
Best for: maximum value and heavy use. Six bottles from the Horny Flava family: Grape, Lime Vanilla and Split Mango from Horny Milkshake, Strawberry and Red Apple from the Original line, and Mango from Horny Bubblegum. These are dense, sweet Malaysian-style juices that hold their flavour at high wattage.
80ml Bottles at £3.79
Best for: dessert and milkshake fans. Black Market's Lemoney Shake, Banggo Shake and Panda Shake are creamy milkshake blends where the shake base does as much work as the fruit on top.
50ml Bottles at £3.99
Best for: variety and premium names. Nine Glow Juice flavours spanning fruits and ices (Blue Razz, Frozen Peach, Crystal Blue, Wild Currant) plus two bottles of Charlie's Chalk Dust, an American brand that rarely appears at this price anywhere.
One shot fills a 50ml bottle to 60ml; the 80ml and 100ml bottles take two shots. If you are unsure where to start, one bottle from each format costs £11.03 and covers three very different juice styles.
All Twenty Bottles: A Working Guide
Twenty bottles is small enough to know each one, so here is the shelf as it stands.
The Glow Juice Nine (50ml, £3.99)
Glow's sale set splits into recognisable fruits and more atmospheric blends. Blue Razz, Frozen Peach and Grape Kiss do what their names promise, with the Frozen prefix signalling a proper cooling finish. Wild Currant and Frozen Nectar sit in the darker berry-and-stone-fruit territory. Then come the house specials: Crystal Blue and Black Arctic are chilled blue-raspberry-led mixes at opposite ends of the darkness scale, Dark Desire is the brooding berry of the set, and VMT Berry layers vanilla over mixed berries for the closest thing Glow makes to a dessert.
The Horny Six (100ml, £3.25)
Horny Flava built its name on dense, sweet Malaysian profiles, and the three lines here show its range. Horny Milkshake contributes Grape, Lime Vanilla and Split Mango, fruit blended into a creamy shake base rather than served neat. The Original line's Strawberry and Red Apple are the purest expressions of the house style: one fruit, turned up. Horny Bubblegum's Mango folds the fruit through a sweet gum base. All six are unapologetically sweet; subtlety shoppers should start with Glow instead.
Black Market's Three Shakes (80ml, £3.79)
Lemoney Shake, Banggo Shake and Panda Shake are milkshake liquids first and fruit liquids second: lemon, mango and a berry-cream blend respectively, each poured through the same thick shake base. The 80ml format is the oddity of the sale, taking two shots for a finished 100ml at exactly 3.6mg.
The Charlie's Chalk Dust Pair (50ml, £3.99)
Two bottles from one of America's most decorated juice houses, including its Pacha Mama fruit line. Charlie's liquids almost never appear under £4 in the UK, so these two are the collectors' items of the page: the ones to grab first if brand pedigree matters to you.
Which Shortfill Range Is Right for You?
How to Add Nicotine to a Sale Shortfill
Step 1: Count the shots
50ml bottles take one 10ml nic shot; 80ml and 100ml bottles take two. The headspace in each bottle is sized for exactly this.
Step 2: Know your resulting strength
One 18mg shot in a 50ml bottle gives 60ml at 3mg. Two 18mg shots in a 100ml bottle give 120ml at 3mg. For a stronger mix, use higher-strength shots rather than more of them.
Step 3: Shake hard
Empty the shots in, cap the bottle and shake for a good thirty seconds. Poorly mixed shortfills give harsh spots and weak stretches.
Step 4: Rest if you can
The mix is vapeable immediately, but ten minutes of settling (or overnight for creamy blends) rounds the flavour off noticeably.
Shortfills are high-VG liquids best suited to sub-ohm kits and tanks running coils below 1.0ohm. In a small pod kit they will feel thick and muted; for pod kits, the 99p nic salt sale is the better-matched deal.
The Strength Table
| Bottle | Shots added | Finished volume | Strength with 18mg shots | Strength with 20mg shots |
|---|
| 50ml shortfill | 1 | 60ml | 3mg | 3.3mg |
| 80ml shortfill | 2 | 100ml | 3.6mg | 4mg |
| 100ml shortfill | 2 | 120ml | 3mg | 3.3mg |
These finished strengths are the natural territory of sub-ohm vaping, where large vapour volume delivers plenty of nicotine from a low concentration. Vapers wanting a stronger mix can use one higher-strength shot in a 50ml bottle rather than doubling up, since the bottle only has 10ml of headspace.
What Does the Shortfill Sale Actually Cost Per ml?
| Format | Sale price | Cost per ml (bottle only) | With nic shots added |
|---|
| 100ml (Horny Flava family) | £3.25 | 3.3p | 120ml for about £5.25: 4.4p per ml |
| 80ml (Black Market) | £3.79 | 4.7p | 100ml for about £5.79: 5.8p per ml |
| 50ml (Glow Juice, Charlie's) | £3.99 | 8.0p | 60ml for about £4.99: 8.3p per ml |
| Typical full-price 10ml nic salt | £3.99 | 40p | Not applicable |
Shot costs in the table assume roughly £1 per shot; exact pricing is on the nicotine shots page. The comparison with 10ml bottles is not entirely fair, since salts suit different devices, but it shows why heavy sub-ohm vapers buy their liquid on this page and nowhere else.
Why 50ml, 80ml and 100ml? The Formats Explained
The three bottle sizes on this page are not arbitrary: each is a different answer to the same regulatory puzzle. When the TPD capped nicotine bottles at 10ml, manufacturers needed a legal large format, and the industry converged on bottles sold with deliberate headspace. A 60ml bottle filled to 50ml leaves exactly room for one 10ml shot; a 120ml bottle filled to 100ml leaves room for two. The bottle size names on this page refer to the liquid inside, not the container, which is why a "50ml shortfill" mixes up to a full 60ml.
The 80ml format, Black Market's choice here, is the interesting outlier. Filled into a 120ml bottle, it leaves double headspace: after two 18mg shots the finished 100ml lands at 3.6mg rather than 3mg, a deliberate design for vapers who find standard shortfill strength slightly thin. It also leaves room to mix with higher-strength shots without overfilling. None of this changes how you shop the page, but it explains a question customers ask often: the odd-looking sizes are engineering, not marketing.
Format also predicts how fast you should expect to finish a bottle. A 60ml mix suits vapers who like rotating flavours weekly, while a 120ml commits you to one profile for weeks, which is why the guide above suggests treating the £3.25 giants as stock-ups for proven favourites and the 50ml bottles as the experimentation tier.
Who Should Buy Sale Shortfills?
Sub-ohm vapers
If your kit runs below 1.0ohm and you get through 10ml or more a day, shortfills are your format and this page is the floor price for it.
Low-nicotine and zero-nicotine vapers
Shortfills are the natural home of 0mg and 3mg vaping: skip the shots entirely or use one for a gentle strength no 10ml bottle format serves as cheaply.
Flavour explorers
Malaysian mango, American dessert and UK fruit-ice in one basket for under £12: this page is the cheapest world tour in vaping.
Budget-first buyers
Nothing on the site delivers more ml per pound. If cost per week is your metric, start here.
Why Buy Sale Shortfills from Hulme Vapes?
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Genuine Brand Stock
Horny Flava, Charlie's Chalk Dust and the rest arrive through authorised distribution: the same bottles, discounted to clear.
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TPD Compliant
Every shortfill is nicotine-free as UK law requires, with compliant labelling and tamper seals.
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Mixing Advice Included
Not sure how many shots or what strength? Our UK team will do the maths with you before you order.
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Fast Tracked Delivery
Same-day dispatch before 12pm, tracked UK delivery, free over £50.
How Long Does a Sale Shortfill Last?
A sub-ohm vaper on a typical 0.2 to 0.4ohm coil gets through somewhere between 5ml and 15ml a day, so a mixed 120ml bottle lasts one to three weeks and a 60ml roughly half that. Two habits stretch it further: keeping wattage in the coil's recommended band rather than at its ceiling, and closing the airflow slightly, both of which slow how fast liquid vaporises. Sealed shortfills store for months in a cool dark place. Once nicotine is added, use the bottle within a few weeks for best flavour, as mixed liquid oxidises faster than sealed stock.
Matching Liquid to Hardware
Shortfills are blended VG-heavy, typically around 70VG/30PG, because thick liquid produces the dense vapour sub-ohm coils are built for. That ratio is also why they misbehave in the wrong device: a tight pod coil struggles to wick thick juice fast enough, giving muted flavour and eventual dry hits. The rule of thumb is simple: coils below 1.0ohm and adjustable wattage mean shortfill territory; a small automatic-draw pod means the 99p salt sale is your page instead. Vapers running both device types have the best of it, splitting the basket between a 100ml shortfill for the tank and a handful of 99p salts for the pocket pod, and covering both habits for under £10.
Building the £20 Basket
A worked example makes the value concrete. Two Horny 100ml bottles (£6.50), one Black Market shake (£3.79), one Glow Juice (£3.99) and five nicotine shots at roughly £1 each lands near £19.30 and mixes into around 390ml of finished liquid: a heavy vaper's full month, with four distinct flavour profiles to rotate so no single juice burns out its welcome. The same 390ml bought as full-price 10ml bottles would run past £150. That gap is the entire case for this page.
Buying Cheap Shortfills in the UK: Compliance and Safety
The shortfill format is itself a compliance mechanism: because the TPD caps nicotine-containing liquid at 10ml per bottle, every legal large-format e-liquid in the UK ships at 0mg. That is why nothing on this page contains nicotine as sold, and why nic shots are a separate 10ml product. The bottles here carry the same labelling, emissions and notification obligations as full-price stock. When comparing prices elsewhere, be wary of oversized bottles sold with nicotine already mixed in: that is not a bargain, it is a product that cannot legally be sold in the UK.
Safety & Age Restriction
Nicotine shots added to these liquids create a product with a risk of nicotine dependency. Mix and store responsibly.
- Shortfills are sold nicotine-free; nic shots are capped at 20mg/ml (2%) in 10ml bottles
- Store liquids and shots away from children and pets: nicotine is toxic if swallowed
- All products are strictly for ages 18 and over. Age verification is required at checkout.
Stocking Up on Sale Shortfills
A note on how this shelf behaves over time, because it shops differently from a normal category. Clearance shortfills arrive as whole brand ranges and leave the same way: today's twenty bottles came in as the Glow nine, the Horny six, the Black Market three and the Charlie's pair, and each block will disappear as a block. That means the page's character can change completely between visits: a fruit-and-ice page one month, a dessert page the next. If you shop it regularly, judge each visit on what is actually listed rather than expecting continuity, and treat any brand you rate as a one-time opportunity rather than a standing line.
Shortfill stock in the sale moves in single-brand waves: when a line like Glow Juice clears, all nine flavours tend to go together. If a flavour on this page suits your rotation, buy it while it is listed rather than waiting for a repeat, because clearance lines often do not return. Bulk logic works in your favour: ten 100ml bottles at £3.25 is £32.50 for a litre of juice, and pairing a shortfill order with a nic shot multipack and a spare coil or kit is the easy way to clear the £50 free delivery threshold in one order. For everyday pricing on lines that never reach the sale, the main e-liquids range runs standing multi-buy offers year round.
Frequently Asked Questions
Why do these shortfills contain no nicotine?
UK law caps nicotine-containing e-liquid at 10ml per bottle. Larger bottles must be nicotine-free, which is what a shortfill is: a big bottle left short so you can add 10ml nic shots yourself.
How many nic shots do I need per bottle?
One shot for a 50ml bottle, two for an 80ml or 100ml. Each shot is 10ml, and the bottles are deliberately under-filled by that amount.
What strength does a nic shot make my shortfill?
An 18mg shot in a 50ml bottle gives roughly 3mg finished strength, and two 18mg shots in a 100ml bottle also give about 3mg. Higher-strength shots produce proportionally stronger mixes; the nic shots page lists the options.
Can I vape sale shortfills in a pod kit?
They will work but not well: shortfills are thick, high-VG liquids made for sub-ohm coils below 1.0ohm. Pod kits run better on nic salts, and our 99p nic salt sale covers that side.
Why are these shortfills so cheap?
They are clearance stock: end-of-line runs and overstock from brands we carry at full price. The liquid is identical to full-price bottles; the price reflects our stock position.
Which is the best value bottle on this page?
By pure cost per ml, the £3.25 100ml Horny Flava bottles at around 3p per ml. Even after two nic shots the finished cost stays near 4p per ml, roughly a tenth of typical 10ml bottle pricing.
How should I store shortfills I stock up on?
Sealed, upright, cool and dark: a cupboard beats a windowsill. Sealed bottles keep for months. Add nicotine only when you are ready to start a bottle, since the mixed liquid ages faster.
Do sale shortfills come back in stock?
Usually not at these prices. Clearance lines sell through and leave the page, so if a flavour fits your rotation, the time to buy depth is while it is listed.
Need Help Choosing or Mixing?
Shortfill maths trips plenty of experienced vapers, and getting it wrong means a month of liquid at the wrong strength. If you are unsure how many shots to add, what strength to aim for or whether your kit suits high-VG juice, ask our UK team via the contact page before you order. The nicotine strength guide also walks through how shortfill strengths compare with nic salts and cigarettes, which is the piece most switchers are missing.
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